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USPS - IN PROGRESS

Date

Apr 2025-

Project type

Branding

Instructor

Joseph Han

(IN PROGRESS)
This project introduces a new branding system for the United States Postal Service. The core concept revolves around bold, dynamic stripes inspired by the U.S. flag, symbolizing connection and movement. Building on this identity, the system is applied across a wide range of platforms. As part of the rebrand, eco-friendly vehicles are also introduced to support and promote sustainability efforts.